Pushing boundaries
in sports
by believing in the power of the collective to make an impact.
innovating
innovating
innovating
innovating
innovating
We're innovating in 3
focus areas
focus areas
1
fan xp
Creating extraordinary fan experiences
We're reimagining the fan experience. Whether it’s immersing you virtually, or augmenting your reality. We’re exploring new frontiers for the entire physical, digital, and emotional experience of sports.
2
winning teams
Giving teams a winning edge
We’re creating new and powerful ways to continue a legacy of excellence. SportsX helps our teams make better decisions on and off the court, field or ice through rich data and analytics or new methods of training and preparation for games.
3
social impact
Helping change the game
From our next-door neighbours to our global communities, social impact is all about a brighter future for people and the environment. We’re exploring how to change the game, so that sports can become more accessible, and more people will get an opportunity to play or enjoy watching.
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
featured projects
We're inventing new ways to create extraordinary fan experiences, give our teams a winning edge, and do social good.
Have an idea of your own? we want to hear it
Sign up below to stay connected as we continue to expand this new and exciting program.
collective
collective
collective
collective
collective
collective
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Stay connected as we continue to
expand this new and exciting program.
expand this new and exciting program.