COLLECTIVE
A MLSE DIGITAL LABS
AND AWS INITIATIVE
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We believe in the power of collective efforts

We're inventing new ways to create extraordinary experiences, together.
We have the pleasure of working with some exceptional people
We’re collaborating with leading industry innovators to reimagine the future of sports and technology.
Amazon Web Services
The SportsX program is an extension of MLSE’s partnership with AWS and leverages expertise from both organizations to disrupt the sports and entertainment industry. Together, we are creating innovative digital solutions that have never been seen before.
IBM
IBM is the official sponsorship partner of MLSE for cybersecurity and technology consulting services, transforming the digital experience for fans of Toronto Raptors and Toronto Maple Leafs. This builds upon IBM's 20+ year legacy of partnership with MLSE. IBM plans to expand Sport & STEM for youth cross-Canada.
fuel sports
innovation with us
SportsX creates opportunities for our fans, academic scholars and new corporate partners to fuel innovation within sports and entertainment.
you
you
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you

1

fans

R&D for everyone, by everyone
In-Arena, at home, or around the world - Together, let’s create extraordinary moments for all our fans. We want to collaborate with you through research, workshops, and eventually nurturing your ideas.

2

academics

Engaging the innovation community
Let’s team up to push boundaries on new and existing fields of study.If you’re a student, or faculty member, we want to connect and help with your studies, or call upon you to help with ours.

3

corporate partners

A new breed of partnerships, leading with R&D and Innovation
Let’s connect to reimagine the future of sports and technology. Partner with us on R&D, whether it be through collaboration or funding.
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE

you’re who

WE'VE BEEN

LOOKING FOR

let’s create experiences nobody’s seen before
We are focusing our research on areas with the greatest impact on sports,  technology and society
CURRENT INITIATIVES